5 Marketing Experts We Turn to for Inspiration & Innovation

If there’s one thing we know about marketing, it’s that it moves F-A-S-T. Have you heard the phrase, “Clubhouse invite” on social media lately? We sure have. At Shaw Search Partners, we always recommend positioning yourself as a continuous learner as it can only help your job search. However, sometimes it’s difficult to know whose voice to trust to build up your knowledge, with so many options online. So, we rounded up a few marketing experts who we like to turn to for wisdom and guidance. We purposely pulled them from various mediums and fields of expertise because marketing is an art, and a data game at its heart.

Sue B. Zimmerman, @TheInstagramExpert
Sue’s niche is Instagram, and she owns all sides of supporting businesses in terms of amplifying their Instagram strategy. She puts out a wide array of content for free, and she’s always ready for advice about implementing new features.

Amy Porterfield, Online Marketing Made Easy Podcast
First off, we love podcasts because they’re an awesome way to learn while you’re on the go, in the car, running errands and so on. Second, Amy’s the type of expert who is both knowledgeable and smart without being overwhelming and intimidating.
We think you’ll like this episode, Using Content and Storytelling to Grow Your Business.

Melissa Shaw, view her background on LinkedIn
Recruiters often have their finger on the pulse of certain industries and can be valuable assets in guiding you to identify areas where you can brush up your knowledge and increase your skills on your resume. Here at Shaw Search Partners, Melissa Shaw’s personalized approach allows her to get to know you and provide additional tailored support.

Emma Van Heusen, @emmavanheusen
Maybe you’ve seen her name before (on an Instagram Ad of course)? If your particular scope of marketing includes Facebook and Instagram Ads strategy, we’re willing to bet you’ve heard Emma’s name, or been targeted by one of her ads. Give her a follow, and check out her beautiful Instagram feed as well.

Ingrid Lee Fetell, author of The Aesthetics of Joy
Ingrid might be a slightly less “traditional” marketing expert, but her work is founded deeply in exploring colors, spaces, shapes and experiences that lift the human spirit. This book will open your eyes to new, creative, and joyful ways consumers can interact with your brand - that transcend the ordinary.

At Shaw Search Partners, we specialize in high level marketing roles. Keeping our finger on the pulse of marketing is part of our job. Looking for a marketing position? Contact us today.