Long term studies show that increasing your marketing is wise during times of economic downturn. With that in mind, what will marketing post-covid look like? At Shaw Search Partners, we focus on recruitment for high level marketing positions. We stay on top of all-things-marketing. Read on for a few points to consider as you think about marketing in this new world. 

Move Everything Online

There has never been a better time to increase your online presence. With so many restrictions put in place at the beginning of covid, we were all forced to move our interactions online. From Zoom to Tik-Tok, the opportunities are endless for engaging and increasing your presence on the world wide web. Your website is truly your storefront now and your digital presence is your sales pitch. Now is the time to take inventory of how you show up online and where. Increase your digital presence and strategize the best, most optimal ways for you to market your business or yourself in a soon to be post-covid era.

Think Out Of The Box on Sales Offerings

With so many of us home and inside for such a long stretch of time, people are eager to get back to life. As things reopen, meet people where they are and excite them with sales! Offer exclusive sales promotions or deals and utilize social media to spread the word to current customers along with potential new ones!

Content is STILL King

After the last year, it's wise to shift the tone and overall message of your content. Empathy is an important emotion to tap into, especially when marketing to Gen Z.  Be sure your content is reflective of the hardships this last year has caused. Approach your newsletter, social media calendar, email marketing messages and more with an understanding of all that 2020 brought us.

After a global pandemic, we will all be changed. Marketing, like most things, will need to be approached differently. If you’re looking for a position in this new marketing world, reach out to us today.