At Shaw Search Partners, we help clients find talent that fit best with their companies. Some candidates, while talented, aren’t always a good fit for every opportunity. Knowing a company’s brand gives us a lot of insight into what applicants would work best with the culture and core values of the business. As recruiters, we place many marketing related jobs.  Why is employer branding important in recruitment? Let’s look at 4 reasons why.

Establish trust
As a company drills down on exactly who they are through their digital presence, they present themselves clearly and authentically. As a business, increasing your brand and identity only makes it easier to build trust. Many of our candidates when faced with two job offers, accept the offer from the company whose brand they identify with more.

Attract More People
Building a relationship with potential employees before they’re ready to join your workforce is a smart way to brand your business. Companies who put their best foot forward, consistently, are the ones who folks are looking to join. Branding is a way to educate and teach potential applicants who you are, what you stand for and what they can expect from you.

Pull Better Talent
A strong brand inspires talented people to join your team. An employee who is unsure of who you are and what you do, will not be encouraged to join the ranks. There is a reason why many of the best of the best candidates seek to work at the same companies. Brand your business wisely and the talent will come to you.

Increase Loyalty Amongst Employees
When communication and branding are clear and concise, your teams feel a sense of unity and cohesiveness. Branding not only attracts the best talent but strengthens the existing commitment of the folks who currently work for you. Branding is truly the backbone of your workforce.

Branding is a consistent message that connects your workforce and your potential future workforce. We see it all the time at Shaw Search Partners. Are you looking to join the ranks of a company whose brand resonates with your own aspirations? Contact us today.