Shaw Search Partners is proud to lead the retained search for a Director, Search + Omnichannel Marketing Analytics with a Fortune 5 Corporation!

The Director of Search + Omni Channel Marketing Analytics will be responsible for leadership and participation within the Search Marketing Center of Excellence, building capabilities around activating a total search strategy to drive business results. Primary focus is on leveraging data and analytics to drive tangible and material retail results.

The Director will orchestrate large-scale SEM/SEO programs anchored in data and managed and optimized with rigorous analytics. You will utilize advanced analytical thinking, leverage existing data sources, and unearth insights to drive overall search strategy for the organization. You will continuously evaluate search marketing strategies to unlock opportunities, identify and communicate trends in search, and be a strategic and trusted advisor for marketing partners, analytics partners, internal media colleagues, and external agency partners. You will develop hypothesis based on data trends and design tests to unlock new areas of growth.

The Director will need to influence senior stakeholders in the organization and be able to prove the value of search campaigns to senior executives. You will work directly with the Omnichannel Marketing Strategy and Ecommerce teams to pursue the broader digital growth agenda. You will also lead and work directly with an agency partner (team of 8+) and 2-3 internal media professionals to drive the execution of strategies. You will develop measurement plans for campaigns, ensuring that every investment is accountable, and every test is measurable. You will build relationships with essential business owners and marketing partners to understand their goals and provide strategic recommendations as to how total search can help achieve those goals.

This position will work with the VP of Enterprise Media, business owners, marketing partners, agency partners, media campaign managers, and analytics partners.

Required Qualifications:

• 10 years + of search (SEM/SEO) analytics experience with an emphasis on results-oriented programs and history tying ‘brand marketing’ and ‘performance marketing’ together

• EComm expertise with exposure and experience across all EComm channels (search, affiliate, social, display)

• Ability to manage a cross-functional team

• Ability to impact and influence others

• Deep subject matter expertise across search, data, and analytics

• Understands and comfortable with data and technology that facilitates audience targeting, triggering, and measurement

• Strong communication skills and ability to flex style to match needs of audience

• Data analysis capabilities including ROI models and business case development

• Retail/Ecomm experience, working with product-centric search campaigns (PLAs, LIAs)

Education

● Bachelor’s degree in Business, Marketing, or related field preferred. Ideally, an MBA.

Apply Here