Senior Manager, Media Roadmap & Innovation
Shaw Search Partners is proud to lead the retained search for a Senior Manager of Media Roadmap & Innovation for a start-up venture within a Fortune 5 company.
This venture is a highly visible and anticipated initiative with aggressive growth goals over the next 3-5 years. We are looking for a highly motivated person with a solid media and ad-tech background to help guide this growth engine. The Senior Manager of Media Roadmap and Innovation will work with the Director of Performance Media and cross-functional Directors as an essential contributor to the development and expansion of a Performance Media Center of Excellence.
Responsibilities:
Develop the strategic roadmap and test plans for media, coordinating across all of our internal/external teams where necessary
Contribute monetization tools, like rate card, margin tracking, and business case forecasting
Translate goals from supplier and leadership teams into strategy for media channel and ad format expansion
Comfort and understanding of both ad-tech and mar-tech tools: candidate will partner and align with our enterprise mar-tech team
Identify white space opportunities in the ever-changing Retail Media Network space, building strategy around the latest opportunities
Monitor and share industry news, media and ad-tech trends, industry tools, and internal cross-team insights
Partner with cross functional peers, across media, audience, analytics and creative to create a cohesive roadmap to grow the retail media network
Required Qualifications
5+ years of planning and buying expertise of digital media (programmatic/advanced TV/paid search/paid social)
Comfort/understanding of both ad-tech and mar-tech tools
Experience in audience-led media campaign activation
Self-starter, independent worker, and problem-solver
Collaborative spirit and disposition with all constituencies
Strong communicator at all levels
Preferred Qualifications
Understanding of publisher-side inventory mechanics, platform experience with GAM
B2B and/or digital publisher side experience
Agency experience
E-retail, e-commerce, or experience in a retail media network
MBA
Education
Bachelor's Degree