Senior Marketing Manager
Shaw Search Partners is proud to lead the retained search to identify a Senior Strategic Marketing Manager for a Fortune 5 Company.
The Senior Strategic Marketing Manager is responsible for the strategy and development of business utilizing marketing solutions across paid, owned, and earned channels. Utilizing the right media channels, including traditional and emerging, to engage consumers online & instore in the most relevant manner you will be responsible for driving a positive return on ad spend for each campaign. Partnering closely with cross-functional teams in Marketing and Retail you will help deliver incremental trips, visits, and sales through the development of breakthrough marketing ideas and programs rooted in consumer insights. Looking for a seasoned marketer who has a proven track record in reaching high value audiences during seasonally relevant times of the year, testing and validating emerging ideas, and delivering leading Omni experiences.
Responsibilities
• Develops effective annual marketing plan(s) in support of key consumer seasons and holidays in collaboration with the Director and Insights team. Plan development includes learning agenda, insights required to determine the business opportunity, and translation of insights into key strategies.
• Leads execution of all project deliverables including, but not limited to, brief development, collaboration with internal subject matter experts such as Media, L&P, Digital, In-Store Experience, and collaboration with Operations on field readiness, and Legal review of materials.
• Has a strong understanding of customers’ needs and expectations across multiple market segments we serve and understands how we differentiate from our competitors to deliver value for our customers and shareholders in order to develop multi-channel marketing strategies to drive omni-channel trips.
• Proactively partners with Insights & Analytics to establish KPIs and align on measurement efforts against established metrics.
• Actively develops open and trusted relationships across a large, complex organization to create clear goals, accountabilities and outcomes; specific focus on Merchandising, Digital, Store Operations, Media, and Creative.
• Acts as a trusted coach and mentor both within their line of responsibility and beyond providing timely and ongoing feedback, both appreciative and developmental.
• Leads a team of professional colleagues performing generally similar work; adapts plans and priorities to meet business objectives and/or operational challenges.
Required Qualifications
• 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
• 3+ years cross-functional leadership experience.
• 2+ years of retail marketing or retail agency/strategy experience.
• 2+ years of digital marketing experience including examples of testing and validating emerging opportunities.
Education
Bachelor’s Degree or equivalent (HS Diploma + 4 years of relevant experience) required
*This is a hybrid role and must be commutable to headquarters*