Amazon Marketing Activation Lead
Shaw Search Partners is thrilled to partner with a global powerhouse of iconic beauty and skincare brands to find an exceptional Amazon Marketing Activation Lead. This is an exciting opportunity to shape the future of these prestigious brands on Amazon, driving transformative growth through bold promotional strategies, innovative product launches, and seamless collaboration across teams.
Why This Role?
If you're an eCommerce visionary with a passion for beauty, innovation, and growth, this is your chance to make a significant impact! Lead the digital evolution and elevated presence of world-class beauty brands on Amazon.
Key Responsibilities:
Drive High-Impact Campaigns: Own the strategy and execution of major Amazon promotional events like Prime Day, Black Friday, and exclusive daily deals, transforming them into powerful revenue drivers and amplifying brand visibility.
Lead Product Launches: Architect the go-to-market strategy for new product launches, aligning marketing, sales, and Amazon-specific tactics to make waves in the beauty and skincare space.
Master Budget & ROI: Take charge of trade marketing budgets, ensuring smart resource allocation and maximizing ROI across campaigns to drive performance that aligns with the brand’s bold ambitions.
Collaborate with the Best: Partner with Amazon Account Managers, digital marketing innovators, content creators, and supply chain experts to ensure flawless execution and top-tier results that make an impact.
Leverage Data for Success: Harness the power of Amazon’s data and competitive insights to fine-tune strategies, refine campaigns, and continuously elevate performance.
Build Iconic Brands: Take the lead in shaping and expanding brand presence within Amazon’s beauty ecosystem, ensuring long-term success through data-driven decisions and cutting-edge marketing initiatives.
Qualifications:
8+ years of experience in eCommerce, brand marketing, or media, with at least 5 years in Amazon account management (Vendor Central experience is a must).
Proven expertise in CPG eCommerce, with deep experience in the beauty and skincare category.
Strong background in trade marketing, digital media, and budget management.
Ability to turn data into actionable insights that drive exceptional outcomes.
A natural leader who thrives in a fast-paced, cross-functional environment and knows how to bring teams together to execute flawlessly.