Digital Media Planner

Now Recruiting
Written By Jewel Healy

Shaw Search Partners is thrilled to lead the search for a fast-growing hospitality and tourism marketing firm known for its innovative and results-driven approach. With over 37 years of experience, they specialize in delivering a comprehensive managed service program that maximizes traffic and conversions across all digital channels. Their expertise spans branding, content creation, traditional ad campaigns, and best-in-class technology solutions for hotels, resorts, and destinations.

We are seeking an experienced and analytical Digital Media Planner to join our client’s team. The ideal candidate is highly organized, process-driven, and passionate about leveraging data to drive results. This role requires expertise in media strategy, market research, and campaign execution across traditional and digital channels.

Key Responsibilities:

  • Develop and implement media strategies aligned with marketing objectives and client KPIs.

  • Conduct market research to identify trends and opportunities for strategic media planning.

  • Oversee the execution of media campaigns, ensuring performance tracking and reporting.

  • Provide optimization recommendations, adapting to evolving market conditions.

  • Collaborate with internal teams to enhance efficiency, quality assurance, and best practices.

  • Develop and present strategic recommendations, media plans, and ROI reports to stakeholders.

  • Contribute to new business pitches and proposals by crafting compelling media strategies.

  • Manage vendor negotiations to secure the best rates and maintain vendor relationships.

  • Monitor industry trends and vendor partnerships to keep leadership informed.

  • Maintain media budgets, vendor invoicing, and account reconciliations.

  • Additional responsibilities as assigned.

Qualifications:

  • Extensive knowledge of the hospitality industry (CHDM/CRME Certification preferred).

  • Proficiency in key advertising platforms, including Google (Search, Display, YouTube), Microsoft (Bing), Facebook, LinkedIn, Expedia, TripAdvisor, Meta Search, Yelp, Pinterest, and TikTok.

  • Strong understanding of both traditional (TV, radio, print, out-of-home) and digital (display, programmatic, native, online video) media channels.

  • Ability to research, plan, and present media budgets that align with client goals.

  • Strong analytical skills to assess campaign performance and make data-driven decisions.

  • Experience with Google Analytics and e-commerce performance analysis.

  • Excellent written and verbal communication skills with the ability to present to leadership and clients.

Benefits:

  • Medical Insurance (100% company-paid base option)

  • Dental & Vision Insurance

  • 401K (eligibility after one year of employment)

  • Life & Long-Term Disability Insurance (100% company-paid)

  • Additional Life & Short-Term Disability Insurance

  • Paid Parental Leave (up to 3 months based on tenure)

  • Pet Insurance

  • Generous Paid Time Off

  • 12 Paid Holidays

  • 6 Work-From-Home Days per Month (after 90 days)

  • Extra PTO for client property stays

  • Commuter Reimbursement

  • Gym Access

Jewel Healy
Previous

Sales Operations Administrator
Next

Amazon Marketing Activation Lead