Senior Manager, Retail Media Strategy
Shaw Search Partners is proud to lead the retained search to identify a Senior Manager, Retail Media Strategy for a Fortune 5 corporation!
In this role, the Senior Manager will influence the future direction and development of a fast-growing retail media arm. The aim is to maximize advertiser and company goals including: campaign performance, media investment, increased trips and site visits and category-specific projects.
The Senior Manager will serve as the internal contact for the business and will promote alignment with cross-functional teams. As an owner of relationships with essential internal stakeholders, your clear understanding of marketing and retail priorities will translate into deeper advertiser relationships. In partnership with the sales team, you'll identify revenue-driving opportunities that integrate advertiser and company marketing goals, bringing to life win-win scenarios. The Senior Manager help drive internal education and advocacy by coordinating cross-functional meetings to socialize progress, demonstrate value and bring others along on our exciting journey.
Comfort with vetting new business potential is essential to success as the Senior Manager be independently driving forward recommendations to improve and expand the business. The Senor Manager's continued knowledge of the digital and retail media marketplace coupled with talent in data-driven strategy will be valuable as you create sales stories and multi-supplier campaign initiatives that drive sales. Counterparts will rely on you to identify and understand category and brand business trends as you develop programs and collateral that are lucrative to our clients. We're looking for people that are passionate about building a business and comfortable with remaining agile in a changing landscape.
Qualifications
•5+ years of marketing experience with a foundation of business, retailer, and consumer understanding
•3+ years cross-functional leadership experience
•2+ years of retail media or retail agency strategy experience
•2+ years of digital marketing experience including examples of testing and validating new opportunities
Education
•Bachelor’s degree in Business, Marketing, or related field or equivalent work experience required.
•MBA preferred.