Vice President, Marketing
LOCATION: NEW ENGLAND
Shaw Search Partners is pleased to partner with a Global Fortune 100 company in the recruitment of a Vice President, Marketing.
The Director of Marketing is responsible for planning, designing and executing strategic content marketing initiatives across the business. This position will build a robust content marketing engine to drive material business impact, build client engagement, generate demand and improve retention. They will be responsible for building out relevant, timely and actionable material for key audiences in all channels.
The role will manage staff, balance resourcing and ensure standards are consistent and aligned with the brand. They will work closely with other marketing teams to create real-time audience development, build brand engagement and actionable content strategies to drive growth. This role must also be a brand evangelist for message, tone and best content practices across the enterprise.
WHAT WILL I DO?
Responsible for the overall vision of the strategy across the business in all channels
Work cross-functionally on content marketing strategy, planning and producing of materials in key marketing priorities
Provide strategic guidance in developing robust audience-centric content based on the user journey to deliver actionable results in marketing programs, campaigns and channels across businesses
Develop an evolving inventory of existing content, online and offline, to ensure synergy in all channels and be leveraged across affiliates and marketing department
Build content strategies and drive through to execution in key marketing deliverables with measurable impact
Craft content (writing, copyediting and packaging) to create consumable material in social, searchable and marketable bites including digital, direct response, video, print and other media
Develop communities and social connections to build following and brand engagement
Create and manage the brand guidelines ensuring consistent standards for content creation, voice, tone, style, distribution and repurposing for online and offline channels
Manage a high performing team that proactively advances the goals of the marketing
WHAT DO I NEED?
College degree required with 15+ years of marketing and/or experience with user experience, creative and developing online capabilities
Proficient in content development including value proposition, writing, copyediting and packaging material based on channels (social, digital, direct mail, etc.)
Experience delivering communication in multi-faceted channels
Background in building out social communities or followers
Skilled in workflows and content management
Experience in agile methodology and practice is appreciated
Ability to influence and educate partners across the organization
Inspiring and respected leader with ability to grow, develop and build business acumen of team
**Relocation assistance is offered**
