5 Marketing Trends for 2020
At Shaw Search Partners, we provide recruiting expertise in the marketing and advertising realm. As such, we keep our fingers on the pulse of the marketing industry. What will marketing in 2020 look like? An ever changing field, the marketing world is constantly evolving. Let’s take a look at 5 potential marketing trends for 2020.
Personalization
People will always want to connect and relate to a company and/or product. Even with the growth of artificial intelligence, people still want to be treated as, well, people! Mass marketing could become less effective as customers desire to feel more “known” by a brand. Segmented email marketing, for example, is a way to personalize a customer’s experience and “meet them where they are.” Building your marketing based off of consumer behavior will be a strategic marketing trend in 2020.
Content Marketing
Content has always been and will most likely always be, king in the marketing world. Quality content is a must, however. Posting daily just to post daily, will no longer work. Innovate your content and find ways to tap into your customers’ wants, needs and thoughts (ie. polls/surveys/quizzes,etc.) Set an intention to create content that is thoughtful, strategic and authentic. This is the kind of content that resonates with people and will bring you closer to your marketing goals.
Shoppable posts
In 2020, shoppable posts will become a real “thing.” Gone are the days of just posting to channels. Shoppable posts are simple to set up. The images that you want to sponsor can be set up within your business profile. Customers are scrolling on their mobile phones so getting them right there and then with an opportunity to purchase will become more mainstream marketing. If you’re a brand that sells, this will be a more prevalent trend in 2020.
Video Content
Video continues to be an effective way to garner engagement on social media. “Live” video will expand into a must for businesses to reach their ideal consumers. Facebook lives, Instagram stories, etc. will be a real focus for companies to bring their authentic “live” message to customers. If you have held off on this marketing strategy, now is the time.
SERP (Search Engine Results Page) Position Zero
There is a prime location SEO strategists now strive to achieve called “Position Zero.” Position Zero is a bit of text above the search results that includes information relating to the search inquiry. A highly sought after spot, Position Zero is the first result that users will view. Brush up on your keywords and SEO tactics and strive for a higher spot on that Google search page!
Marketing evolves every day. To stay competitive, it’s important to tune in to all the ways marketing strategies innovate and change. At Shaw Search Partners, we specialize in marketing recruitment. If you are a marketing mastermind looking for a new role, contact us today!
