Long term studies show that increasing your marketing is wise during times of economic downturn. With that in mind, what will marketing post-covid look like? At Shaw Search Partners, we focus on recruitment for high level marketing positions. We stay on top of all-things-marketing. Read on for a few points to consider as you think about marketing in this new world.

We work to stay informed about emerging trends in the marketing world to better serve our corporate partners and clients.

At Shaw Search Partners, we help clients find talent that fit best with their companies. Some candidates, while talented, aren’t always a good fit for every opportunity. Knowing a company’s brand gives us a lot of insight into what applicants would work best with the culture and core values of the business. As recruiters, we place many marketing related jobs. Why is employer branding important in recruitment? Let’s look at 4 reasons why.

At Shaw Search Partners, we’re seeing more engagement on our social media pages most likely because more people are online. According to Social Media Today, Facebook has seen its largest jump in followers since 2011. LinkedIn is in the same boat, reporting a climb in growth and record engagement since the start of COVID-19. With LinkedIn engagement way up, staying active on the platform is a no-brainer. Here are some ideas of what you should be posting on LinkedIn during the pandemic.